This trade diary is provided for information for the New Zealand wine and liquor industries and is not intended to be a general calendar of all events that may occur. Whilst some events will have a consumer focus, it is more of a helpful guide for those in the trade to use as a planning tool to avoid conflicting dates. Not every event will necessarily be listed here.
New Zealand Wine Fair: China (Beijing)
|Details:||The first NZ Wine Fair Beijing took place in April 2011 and was a resounding success with 300+ good quality trade attendees and positive feedback from both visiting trade and winery participants. We also received very good feedback from a dinner held at the NZ Ambassador’s residence and a tasting for over 200 Chinese University students.
Beijing is considered a first-tier city for wine consumption in China and, due to high per-capita incomes and an educated middleclass population is set to grow in importance in the coming years.
The wine fair here in 2012 will incorporate more trade education plus a series of consumer events designed to increase awareness and knowledge about New Zealand wine from the sales, distribution and consumption sides.
New Zealand Winegrowers
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